Analyse how the Wiig KM model compares and contrasts with the SECI model. Explain the role that each factor plays in making your solution a success. If not, have you considered expanding the models to include the components that are now absent? If any of these suggestions were to be implemented, what challenges do you foresee and how would you plan to overcome them?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.2: Dick’s Sporting Goods Scores With Stores Within Stores
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Analyse how the Wiig KM model compares and contrasts with the SECI model. Explain the role that each factor plays in making your solution a success. If not, have you considered expanding the models to include the components that are now absent? If any of these suggestions were to be implemented, what challenges do you foresee and how would you plan to overcome them?

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