Answer the three questions at the end of these details from previous question - Mir Cola is the brand of soft drinks that our business sells. Since our product is made of soda, the name Mir Cola is a perfect fit. Mir Cola provides a variety of the most refreshing solutions for people looking for high-quality beverages; each flavor Mir-Cola beverage makes it enjoyable for consumers. Unlike other beverage options, Mir-Cola products promote the enjoyment and improve people's lives, and the company is utterly committed to meeting the demands of consumers and clients. Customers who come across any Mir-Cola product will first note the various package styles employed for the company's assortment of soft drinks. The packaging of Mir-Cola sets them apart from o. The products are packed in an orange-colored can. Along with the packaging, Mir-Cola makes sure that customers can purchase these various varieties of drinks in various volumes. The plastic bottles come in sizes of 0.5, 1, 1.5, and 2 liters, the cans in 0.25 or 0.33 liters, and the glass bottles in 0.25, 0.5, and 1 liter. 4. Come up with a positioning statement for your brand. Which type of positioning strategy are youu using? 5. Semiotics analysis: what words or symbols will your brand be associated with. Write a list. Explain if needed.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Answer the three questions at the end of these details from previous question -

Mir Cola is the brand of soft drinks that our business sells. Since our product is made of soda, the name Mir Cola is a perfect fit.

Mir Cola provides a variety of the most refreshing solutions for people looking for high-quality beverages; each flavor Mir-Cola beverage makes it enjoyable for consumers. Unlike other beverage options, Mir-Cola products promote the enjoyment and improve people's lives, and the company is utterly committed to meeting the demands of consumers and clients.

Customers who come across any Mir-Cola product will first note the various package styles employed for the company's assortment of soft drinks. The packaging of Mir-Cola sets them apart from o. The products are packed in an orange-colored can.

Along with the packaging, Mir-Cola makes sure that customers can purchase these various varieties of drinks in various volumes. The plastic bottles come in sizes of 0.5, 1, 1.5, and 2 liters, the cans in 0.25 or 0.33 liters, and the glass bottles in 0.25, 0.5, and 1 liter.

4. Come up with a positioning statement for your brand. Which type of positioning strategy are youu using?

5. Semiotics analysis: what words or symbols will your brand be associated with. Write a list. Explain if needed.

6. Create a product map for your product

(You can come up with hypothetical answers if necessary)

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