As a sole proprietor of Kutlwano Bottle, you desire to expand its operations to include a Liquor  Restaurant. You have instructed the manager to assess whether the external macro environment  factors support this idea.  Explain the different components, giving examples, of each of the Political, Economic, Social  and Technological (PEST) factors that the manager should consider.  b. The SWOT analysis method is used to assess an organisation's strategic situation to create  effective strategies by matching a company's internal resources with its external environment.  Tick appropriate boxes below.   Strength weeakness opportunities Threats internal         external         helpful         Harmful

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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QUESTION 3 
a. As a sole proprietor of Kutlwano Bottle, you desire to expand its operations to include a Liquor 
Restaurant. You have instructed the manager to assess whether the external macro environment 
factors support this idea. 
Explain the different components, giving examples, of each of the Political, Economic, Social 
and Technological (PEST) factors that the manager should consider. 


b. The SWOT analysis method is used to assess an organisation's strategic situation to create 
effective strategies by matching a company's internal resources with its external environment. 
Tick appropriate boxes below.

  Strength weeakness opportunities Threats
internal        
external        
helpful        
Harmful        
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