As the manager of a fashion brand, vou have recently run a large scale campaign to draw attention to your company's CSR activities and thus improve the brand's image. In order to evaluate the efficiency of the campaign, you conducted a survey at major fashion stores to measure the attitudes towards. your brand at two points of time: before the campaign started and after the campaign finished. By summing up respondents' answers to 3 questions (each measuring a particular aspect of attitude on a 1-5 scale), a single overall measure of attitude is obtained for each participant. This measure can therefore range from 3 to 15, with a score of 3 representing and extremely negative attitude and a score of 15 representing an extremely positive attitude. To check whether male and female customers have different attitudes towards you company, as well as to test whether the campaign may have affected males and females differently, you ask the respondents to report their gender. You analyse the data gathered in the two surveys in SPSS. The output is shown below. Conduct all necessary statistical tests at 05 level of significance, and fully
As the manager of a fashion brand, vou have recently run a large scale campaign to draw attention to your company's CSR activities and thus improve the brand's image. In order to evaluate the efficiency of the campaign, you conducted a survey at major fashion stores to measure the attitudes towards. your brand at two points of time: before the campaign started and after the campaign finished. By summing up respondents' answers to 3 questions (each measuring a particular aspect of attitude on a 1-5 scale), a single overall measure of attitude is obtained for each participant. This measure can therefore range from 3 to 15, with a score of 3 representing and extremely negative attitude and a score of 15 representing an extremely positive attitude. To check whether male and female customers have different attitudes towards you company, as well as to test whether the campaign may have affected males and females differently, you ask the respondents to report their gender. You analyse the data gathered in the two surveys in SPSS. The output is shown below. Conduct all necessary statistical tests at 05 level of significance, and fully
Glencoe Algebra 1, Student Edition, 9780079039897, 0079039898, 2018
18th Edition
ISBN:9780079039897
Author:Carter
Publisher:Carter
Chapter4: Equations Of Linear Functions
Section4.5: Correlation And Causation
Problem 15PPS
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As the manager of a fashion brand, vou have recently run a large scale campaign to draw attention to your company's CSR activities and thus improve the brand's image. In order to evaluate the efficiency of the campaign, you conducted a survey at major fashion stores to measure the attitudes towards. your brand at two points of time: before the campaign started and after the campaign finished. By summing up respondents' answers to 3 questions (each measuring a particular aspect of attitude on a 1-5 scale), a single overall measure of attitude is obtained for each participant. This measure can therefore range from 3 to 15, with a score of 3 representing and extremely negative attitude and a score of 15 representing an extremely positive attitude. To check whether male and female customers have different attitudes towards you company, as well as to test whether the campaign may have affected males and females differently, you ask the respondents to report their gender.
You analyse the data gathered in the two surveys in SPSS. The output is shown below.
Conduct all necessary statistical tests at 05 level of significance, and fully interpret the results.
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