Assignment 4: Exploring Marketing StrategiesName:Grade & Section:Instruction: Answer the following question through elaborate explanation. Submit your answers inGoogle Classroom. Do not forget to write your name, grade/section and title. You can submit a differentfile for your answer.What are the differences between traditional and entrepreneurial marketing?How does a marketing plan help an entrepreneur?1.2.3. How does customer service impact sales of a new business?4.What is a target market? Why is it important to know the target before creating the marketingmix?5.What is market research? Why is it important to do research before you start a business?

1. Business Orientation: Traditional marketing is customer oriented, that means it requires market…

Answered: Assignment 4: Exploring Marketing…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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This is short question and has 5 sub parts interrelated. 1. Suppose there are many jobs related to business field, but you have chosen Marketing Manager as your prospective job. Defend your decision by clearly outlining the factors you considered while comparing the jobs available in the field in terms of knowledge and skill requirements for success, salaries, benefits, future growth opportunities, and any other criteria you value with choosing your career path. 2. Summarize the main skills, knowledge areas, and expertise expected of someone in the position of Marketing Manager. You are expected to summarize at least 10 main requirements of the job related to skills, knowledge areas, and/or expertise. Make sure to reference weblinks for each source. 3. Consider you are applying for the job of Marketing Manager. Summarize the skillset, knowledge, and expertise you possess. Consider the requirements of this job when choosing which skills and knowledge areas to summarize below. For…
What is the main goal of the executive summary section of a marketing plan? summarize everything in the plan in no more than two pages summarize plus highlight why people should invest in this venture present a strong SWOT analysis as well as 5-year financial projections QUESTION 2 According to HubSpot’s top statistics on customer service, ________ percent of the customer experience or journey depends on how they are being treated. 25 35 50 QUESTION 3 How does process add its value to the 7 Ps of the marketing mix? building trust through efficient procedures communicating benefits to customers conveying value through atmospherics
Instruction: Base from your Opportunity Spotting and Assessment, seize the opportunity through creating a Business Plan. Starting with Marketing Plan Product a. Level 1: Core Benefits (list the major benefits of your product) b. Level 2: Physical Characteristics of the Product/Service (Product: make an outline/sketch on what will your product/s look/s like. Service: How will the customer acquire the service?) Example: wipped Oreem Orbed Grben leshe flea Level 3: Augmented Benefits of a Product/Service (list all the possible augmented benefits that fits your business) С. Price Choose your pricing strategy. b. Show the computation of your price. (If necessary) a. Promotion a. List all the possible promotions that you can do. b. State on how you will utilize those promotions. People a. Who are the people in charge to market your business? b. Format: Name Task Packaging Provide a sketch/outline of your packaging and label the materials of your packaging. Example: a.
5.1 which six steps would you follow when conducting a survey? 5.2 identify the six steps in personal selling. 5.3 list five demographic segments questions to identify the potential customer target market. 5.4 which four answers can be gained from conducting a financial feasibility study.
0% plagiarism, please write it own your own words. And stop rejecting the question it's not an essay. If you can't solve it's fine just let someone else. Question: what dose Raysut cement company offers. 1-products 2-prices 3-distribution channels 4-devices they employ to enhance customer loyalty 5-brand and design 6-business model 7-staff 8-technology 9-media activities and advertisement
L.How does customer loyalty contribute to long-term business success and profitability?
Please answer these follow up questions Please answer the parts in the case of the operational manager in the Marketing department as how would having an insurance policy benefits your department/ employees you should answer on the prospective of your department. Part 3: Discuss your issue From the perspective of your department and management level, discuss the impact that your issue could have on the department and the company as a whole. a. Suggest ONE reason why the deduction could have been too small b. Critique TWO suggestions made by group mates from other departments. Part 4: Create the process diagram a. Assuming that a client increases his/her insurance coverage, design and draw a “Policy Change Request” process diagram that will ensure the correct deductions are made the month following the increase. The diagram should show the bands, process flows, decisions and cross functional interactions required.
1.Visit Ryanair’s website. Compare its website with one of its competitor, like Spirit Air, and give recommendations on how Ryanair can utilize .it’s website as a strategic marketing tool to enhance its .competitiveness. How can it improve the website to function more effectively and enhance the company’s efficiency in serving its potential customers?
Having a business model that revolves around customer-centricity is essential, as it helps the organization to achieve a positive and personalized experience for their customers. (a) Using any organization of your choice, discuss the concept of the customer- centric approach, and identify how important that company’s customers are to its core business. (b) Identify four (4) ways in which your selected organization can recover customer goodwill when facing customer complaints. Brand characteristics that are symbolic and functional merge well to make attractive and memorable brands. (b) Identify two types of brand characteristics and explain how these work together or separately to make the brand effective for its producers. Use any two (2) organizations and their respective brands to support your argument. (a) Critically analyze and discuss the benefits and pitfalls of branding. Use real-life examples to support and illustrate any arguments you make.
E-commerce Marketing Manager: What would be a strategy for orienting, training and developing (i.e. continuing education/training) new employees in this job. This should include a new hire orientation as well as job/department specific training and development considerations. How will you evaluate the success of your training and developmentplans, including both quantitative and qualitative measures.
A summary for business plan on makeup Business Description: This section should provide a description of the business or idea, and should incorporate the following elements: Company’s Mission, Vision, Goals, Values and Objectives Reasons for Starting the Business Description of Product or Service Offered Business Model
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