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Ayuni is an entrepreneur who specializes in baking. She has been operating her business from home for the past three (3) years and based in Shah Alam. Her customers are mostly returning customers. Even though she is comfortable with her current customers base, she realizes that she needs to expand her customer base to remain competitive in the business and to grow her business further. After doing some research, she knows that she can leverage on the advancement of technology to expand her customer base and get new customers. Elaborate with example, TWO (2) suggestions for Ayuni to use the technology to get new customers.

Ayuni is an entrepreneur who specializes in baking. She has been operating her business from home for the past three (3) years and based in Shah Alam. Her customers are mostly returning customers. Even though she is comfortable with her current customers base, she realizes that she needs to expand her customer base to remain competitive in the business and to grow her business further. After doing some research, she knows that she can leverage on the advancement of technology to expand her customer base and get new customers. Elaborate with example, TWO (2) suggestions for Ayuni to use the technology to get new customers.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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QUESTION 2 Ayuni is an entrepreneur who specializes in baking. She has been operating her business from home for the past three (3) years and based in Shah Alam. Her customers are mostly returning customers. Even though she is comfortable with her current customers base, she realizes that she needs to expand her customer base to remain competitive in the business and to grow her business further. After doing some research, she knows that she can leverage on the advancement of technology to expand her customer base and get new customers. Elaborate with example, TWO (2) suggestions for Ayuni to use the technology to get new customers.
Transcribed Image Text:QUESTION 2 Ayuni is an entrepreneur who specializes in baking. She has been operating her business from home for the past three (3) years and based in Shah Alam. Her customers are mostly returning customers. Even though she is comfortable with her current customers base, she realizes that she needs to expand her customer base to remain competitive in the business and to grow her business further. After doing some research, she knows that she can leverage on the advancement of technology to expand her customer base and get new customers. Elaborate with example, TWO (2) suggestions for Ayuni to use the technology to get new customers.
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