Based on the market positioning, which of these is the marketers' objective? To create a bad impression about the competitor's product To create unique market positions for their products in the customer's mind To create confusion among customers about their product None of the option

Based on the market positioning, which of these is the marketers' objective? To create a bad impression about the competitor's product To create unique market positions for their products in the customer's mind To create confusion among customers about their product None of the option

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter11: Product Concepts, Branding, And Packaging

Section11.1: Gaga: Not Just A Lady

Problem 1VC

See similar textbooks

Related questions

Q: Validity is the most critical criterion and indicates the degree to which an instrument measures…

A: Validity lets you know how precisely a strategy estimates something. In the event that a technique…

Q: State your general findings that you can use in creating a product. (Shark Tank Review and Analysis)

A: How to develop a new product When you start to develop a new product, it's best to start with a…

Q: Which of the following promotions depends on chance or luck, with no skill or thinking required from…

A: Which of the following promotions depends on chance or luck, with no skill or thinking required from…

Q: Structured questionnaires are simple to administer and relatively inexpensive to analyze. The…

A: ANSWER: TRUE

Q: A test constitutes a fair sample of the job’s content, e.g., choosing mock teaching as a…

A: Test constituting the sample of the job's content such as mock teaching as a representative sample…

Q: Which of the following is primarily the role of the manager in an employee's career development? A)…

A: Option "E" is correct. (providing accurate performance feedback)

Q: Which of the following statements about the Baldrige Award is FALSE? A) It is created by the…

A: FALSE Statement - C) It is meant for individual products or services.

Q: Ahmed is a customer representative working in a reputable organization. Ahmed smiles and acts…

A: Ahmed is a customer representative working in a reputable organization. Ahmed smiles and acts…

Q: 15. Which of the followings would NOT be included in the recommendations to managers when developing…

A: The correct option is a, that is, inform employees not to assume policy. Employee privacy policy…

Q: What is the need for Human Resource Planning? Question 20 options: For undergoing an effective…

A: What is the need for Human Resource planning? Ans- All of the above

Q: A company seeking price-skimming strategy tends to set high prices to earn more revenues and they…

A: A company which starts to offer a new product in the market which has not yet been offered by any…

Q: Dave is possibly taking part in an online discussion forum. His friend Rebecca is possibly taking…

A: Online survey Online surveys are done to gather information for a particular issue or any research.…

Q: It refers to any person who takes more active part in the process of exchange Question 2 options:…

A: One person who takes the more active part in the process of exchange is the marketer. Generally it…

Q: Which one of the following options is the most common mistake a salesperson makes? a. Allow…

A: Marketing is an activity which the firm takes up to make customers. For this marketing strategies…

Q: Which of the following is not among the stages used in the measurement and evaluation of educational…

A: The following is not among the stages used in the measurement and evaluation of educational programs

Q: 16 360-degree feedback is a) used where competition between coworkers is prevalent. b)…

A: The correct option is option c, designed to provide feedback for promotion and pay decisions.

Q: ______ is the most common approach to discovering consumer problems. Select one: a. Intuition b.…

A: Consumer issues can come up at whatever point an individual buys products or administrations as a…

Q: I need Example for : 1- Factual question 2- Opinion question 3- Dichotomous question 4- Multiple…

A: Factual Questions require facts and figures that are universally known and taught. An opinion…

Q: 4 A prepared communicator is Question 4 options: Concise and punctual Funny and witty…

A: Communication in any field plays a crucial role in delivering the message in the right way at the…

Q: 1 Customer retention is perhaps the best measure of quality a service firm's ability to hang on to…

A: Customer retention is one of the major objectives of selling. Gaining a loyal customer is a very big…

Q: QUESTION 10 "In order to determine if there is a relationship between food consumption and political…

A: Market research deals with the method of finding solutions to the marketing problems and identifying…

Q: TERM PAPER TITLE: Difference Between Quality Control and Quality Assurance So, this is what I need:…

A: Production is the process of combining all the raw materials and inputs to make valuable products…

Q: 7-When customer becomes valued asset to be managed by the firmthe firms deploys? A.Quality control…

A: Find the answers below: The Correct answer is C) Customer – Relationship Management

Q: Which of the following is a method that a manager can use to change an employee's attitudes at work?…

A: Transforming the attitudes and the behavior of the employees is not an easy job, since the employees…

Q: Being a faculty member at a university you have to conduct a research to explore the interactive…

A: The given research is based on exploring the interactive techniques for keeping the students engaged…

Q: ---- is a device or situation that replicates job demands at on the job site Question 9 options:…

A: The physical or mental difficulties in your job are known as job demands. Time constraints, a large…

Q: Which of the statement is correct? a. Entrepreneurship is the process by which individuals pursue…

A: Option C is the correct answer.

Q: Semi-Structured interviews: use questionnaire based on a predetermined and ‘standardized’ or…

A: Survey can be defined as the most commonly used primary research method where the researcher…

Q: In____________, the researcher has to use facts or information already available, and analyse these…

A: Analytical research is a type of research that involves skills related to critical thinking and…

Q: 23 Generally speaking, which of the following accurately describes the condo market? A O In a rising…

A: Solution is option ( A ) In a rising market the value of condos raises faster as compared to homes…

Q: elect the best example of a psychological noise from the following. a. A student sitting behind in…

A: Psychological noise is mental interference in the speaker or listener. Three examples of…

Q: Difference Between Quality Control and Quality Assurance

A: Production is the process of combining all the raw materials and inputs to make valuable products…

Q: question: Explain the need for the literature review.

A: Whenever there is research work to be carried out, the researcher will be involved in overviewing…

Q: As a marketing manager of Kids Care, a manufacturer of baby skin care products, Tim plans to analyze…

A: Research: It illustrates actual contributions to already available or original knowledge and data.…

Q: is a means of displaying or graphing, in two or more dimensions, where the products, brands, or…

A: Option C

Q: Obtaining sufficient scope to answer the research question one of the way to gain the data

A: A research question is a question around which you center your research.

Q: Which of the following is the crucial factor for the management to consider? a. Climatic information…

A: Management: It is a process of doing things with the help of others. It involved managing,…

Q: In detail, give a description of the principle roles played by the following ‘sections’ in a…

A: A research proposal is a document proposing a research project, for the most part in the sciences or…

Q: Write 3 sentences and 1 question on theoretical research, thanks

A: Developing an interesting research question totally depends our understanding about research…

Q: Which is the correct statement from the following? a. Seema purchased clothes for herself so she is…

A: The Correct option is (a) Seema purchased clothes for herself so she is a consumer. Explanation: A…

Q: You are appointed as the manager of R & D department of Blue Ocean Company. The company wants to…

A: Ans. The purpose you want in accordance with try so much there’s a call because you production is…

Q: Read Article and Answer question #2.

A: Now a days online marketing has become the new trend in town. Almost everyone is busy in doing…

Q: ---------------is the Father of " The Scientific Management Theory" Question 13 options:…

A: MANAGEMENT: Management is the process of planning, organizing, staffing, directing, and controlling,…

Concept explainers

Perception in Marketing

In marketing, perception is referred to as the meaningful information, awareness, impressions, and opinions that the consumers have for the products, services, reputation, and values of a firm. In simple terms, perception is the way the firm is viewed and understood by the consumers from the information gathered and available to them.

Question

42-Based on the market positioning, which of these is the marketers' objective? To create a bad impression about the competitor's product To create unique market positions for their products in the customer's mind To create confusion among customers about their product None of the option

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

SEE SOLUTION Check out a sample Q&A here

Introduction

VIEW

Answer

VIEW

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions

4. When the client comes to an agency and says they have a new product they want their target market to know about, then the agency should think about creating an ad with these kind of appeals in mind: *Hint: you can choose more than one appeal. a. Comparative appeal b. Price appeal c. News appeal d. Popularity appeal e. Feature appeal
15. A brand is a product that can be offered to a market for consumption that might satisfy a need or want. Select one:TrueFalse
Which test is best to assess whether two independent means are equal? Group of answer choices 1. 2-sample t test 2. Levene's test 3. paired t test 4. one proportion test 5. two proportions test
Individual brands -- these are brands which identify a particular product, and not the name of a company eg. Close-up toothpaste, Lux bath soap etc. Select one: O True O False
11 A marketing research firm has just sent surveys to 100 people in a mail panel about bike helmets. It can be assumed that these people have purchased a bike helmet recently are all of a certain age range meet certain criteria set up by the firm are not expecting the survey
10) An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away"? The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the hierarchy of needs? Physiological needs Safety needs Social needs Self-actualisation needs
34. Develop a brand name for (a) a voice-activated wireless speaker, (b) a sports apparel store, (c) an Internet grocery shopping service, (d) a mobile app, or (e) a pet-walking service. Justify your name.
Which group of customers or particular type of customers will choose the given sample varieties of a soft drink product? Provide reason for your answer. Varieties of soft drink product 1. Zero sugar Type of Customers 2. Flavored (cherry, vanilla, orange) 3. Diet soft drink / no calories 4. Less sugar 5. Original taste/flavor
1. From the 6 advertisements provided in the image, create an experimental design (using "X's" and "O's") for the marketing experiment. When providing the answer, mention what is/your factor/s, what type of factor/s is/are it/they, what are the factor levels, what is your dependent variable, etc. Number of factor/s and factor name/s: Type of factor/s: Factor levels for the factor/s: Dependent variable: Experimental design (using X's and O's):
1. Sara is aware of many different brands of food processors, but she is only considering seriously three of these brands. These three brands that Sara is evaluating constitute her ____. Select one: A. Alternative set B. Awareness set C. Preferred set D. Evoked set E. Evaluative Criteria 2. Lara noticed that she was running out of gas. She pulled into the closest pertrol station and filled up the tank. Lara's decision on which gas to purchase is characterized by ____. A. limited decision making B. A high level of cognitive processing C. Extended decision making D. A high level of affective processing E. A low level of purchase involvement. 3. Most purchases in supermarkets are unplanned. Select One: A. True B. False As soon as possible urgent With Explanation
What characteristic differentiates a marketing white paper from a research report? Group of answer choices Criteria for evaluating solutions are defined) Secondary research supports claims about the impact of the problem. A problem is described) Only the vendor’s product fulfills the evaluation criteria)
Which two elements of product positioning typically stand out in the consumer's mind? A) Customer perceptions of the product and the product's standing relative to the competition B) Customer perceptions of the product and the price of the product C) The price of the product and the quality of the product D) The packaging of the product and the product's standing relative to the competition