Behavioral scientists suggest that we remember events as snapshots, not movies. How would    this be applied to designing a service?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter13: Services Marketing
Section13.2: American Express Delivers Service With Calls, Tweets, And Apps
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Behavioral scientists suggest that we remember events as snapshots, not movies. How would

 

 this be applied to designing a service?

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