C. ABC Company has 3 stores. The following data were made available in March 20X3: Sales Variable Costs Contribution Margin Traceable Controllable Fixed Cost Performance Margin Traceable Non-Controllable Fixed Cost Segment Margin Store 1 650,000 390,000 260,000 80,000 180,000 100,000 80,000 2. Store 2 1,200,000 780,000 420,000 200,000 220,000 120,000 100,000 Store 3 800,000 400,000 400,000 180,000 220,000 110,000 110,000 Additional information: 1. Store 1 is the oldest branch. Stores 1 and 3 are both in a sub-urban area, while Store 2 is the newest branch and is in a highly urbanized city. The company is considering an additional advertising cost for P21,000 to boost sales. The following alternatives are being considered: a. Advertise all the stores which will increase individual store's sales by 5%. b. Advertise Store 1 to increase its sales by P300,000 but will decrease sales of Store 3 by P200,000. REQUIRED: Determine which of the 2 alternatives, a or b, will benefit ABC Company more. Support your recommendation by showing the segmented income statement and the total income statement for ABC Company.
C. ABC Company has 3 stores. The following data were made available in March 20X3: Sales Variable Costs Contribution Margin Traceable Controllable Fixed Cost Performance Margin Traceable Non-Controllable Fixed Cost Segment Margin Store 1 650,000 390,000 260,000 80,000 180,000 100,000 80,000 2. Store 2 1,200,000 780,000 420,000 200,000 220,000 120,000 100,000 Store 3 800,000 400,000 400,000 180,000 220,000 110,000 110,000 Additional information: 1. Store 1 is the oldest branch. Stores 1 and 3 are both in a sub-urban area, while Store 2 is the newest branch and is in a highly urbanized city. The company is considering an additional advertising cost for P21,000 to boost sales. The following alternatives are being considered: a. Advertise all the stores which will increase individual store's sales by 5%. b. Advertise Store 1 to increase its sales by P300,000 but will decrease sales of Store 3 by P200,000. REQUIRED: Determine which of the 2 alternatives, a or b, will benefit ABC Company more. Support your recommendation by showing the segmented income statement and the total income statement for ABC Company.
Managerial Accounting: The Cornerstone of Business Decision-Making
7th Edition
ISBN:9781337115773
Author:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Publisher:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Chapter7: Cost-volume-profit Analysis
Section: Chapter Questions
Problem 46E: Lotts Company produces and sells one product. The selling price is 10, and the unit variable cost is...
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