Calculate the market-share and market size variances for Emcee Inc. in 2017. Comment on the results.

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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Emcee Inc. is a manufacturer of fruit drinks in the Midwest region. It makes three different flavors
of fruit drinks (Mango, Papaya, and Pineapple). Emcee prepared the budget for 2017 assuming a
20% market share based on total sales in the Midwest region of the United States of all fruit drinks.
The total fruit drinks market was estimated to reach sales of 1.25 million cartons in the region.
However, actual total sales volume in the Midwest region was 1.5 million cartons. In 2017, Emcee
sold 240,000 cartons of fruit drinks combined.
The budgeted sales volume, prices, and variable costs of the 3 products are provided as under:
Sales
Budgeted
Selling Price
Budgeted Unit
Variable Cost
(S/carton)
Budgeted
Volume
(S/carton)
Mango
Papaya
Pineapple
50.00
57.00
53.00
45.24
51.86
46.55
(in cartons)
37,500
87,500
125,000
Calculate the market-share and market size variances for Emcee Inc. in 2017. Comment on
the results.
Transcribed Image Text:Emcee Inc. is a manufacturer of fruit drinks in the Midwest region. It makes three different flavors of fruit drinks (Mango, Papaya, and Pineapple). Emcee prepared the budget for 2017 assuming a 20% market share based on total sales in the Midwest region of the United States of all fruit drinks. The total fruit drinks market was estimated to reach sales of 1.25 million cartons in the region. However, actual total sales volume in the Midwest region was 1.5 million cartons. In 2017, Emcee sold 240,000 cartons of fruit drinks combined. The budgeted sales volume, prices, and variable costs of the 3 products are provided as under: Sales Budgeted Selling Price Budgeted Unit Variable Cost (S/carton) Budgeted Volume (S/carton) Mango Papaya Pineapple 50.00 57.00 53.00 45.24 51.86 46.55 (in cartons) 37,500 87,500 125,000 Calculate the market-share and market size variances for Emcee Inc. in 2017. Comment on the results.
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