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- Explain and discuss the evolution of email marketing. According to Sachdev (2024), email marketing is generally useful for increasing sales, conversions, and ensuring customers are associated with the brand. Based on the author Raj Sachdev's analogy of email marketing, describe and discuss the four (4) objectives listed below of email marketing. Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims. 4 objectives: 1. Increased Brand Awareness 2. Gain traffic, leads, sales, and conversions 3. Enhance retention and loyalty 4. Increase brand image and reputationYou are about to graduate from college and want a job in marketing research or sales. Go to the LinkedIn site, register, and determine what infor- mation you would put on your LinkedIn profile to help you find a new job.You are presently working as a consultant with a well-known soft drink business. Include this conversation as part of your overall marketing strategy when explaining to the business how the Internet should be included into your overall marketing strategy and what efforts the firm should take to improve its online image. Create drafts of all live-required web pages prior to their release.
- How is the cost of customer acquisition lower when using social media compared to outbound methods like direct mail and print advertisements?Ambassador Italian Restaurant has a large customer base. Their goal is to increase repeat visits through increased customer loyalty. They are considering social media efforts but are unsure of which platforms to focus on or why. Please prepare a multi-step recommendation for the client. Your detailed social media plan must contain plans for user acquisition and engagement. Also, include ways to measure success and explain your recommendation thoroughly.What is the benefit of email marketing, relative to other forms of direct marketing? it has the largest spread of consumers the company can target. it is the most cost-efficient, with the highest return-on-investment. it has a more multi-faceted use than other forms of direct marketing. consumers are more likely to pay attention to it than other forms of direct marketing. none of the above.
- Name two reasons why people today should use electronic mail instead of traditional mail. Give examples to support your responseYou have a consulting job with a major beverage company. Include a discussion of the firm's online reputation and how it may be improved as part of your overall marketing strategy, and explain to the company how the internet fits into your overall marketing plan. Before releasing any new web pages to the public, make sure to test them thoroughly.When is it possible for a company to opt against having a website? What factors can lead a company to avoid establishing an online presence, and what factors might lead them to reconsider?