Choose a brand of your choice, outline the important macro- and microenvironmental factors that would need to be considered in trying to satisfy the needs and wants of its consumers in that market.
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Q: Choose a brand of your choice, outline the important macro- and microenvironmental factors that would need to be considered in trying to satisfy the needs and wants of its consumers in that market.
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- Describe FOUR (4) options you might take if your customer believes your product did not fulfill their needs.Discuss some examples of brands of foods , jeans , athletic shoes products that are positioned to deliver different value to consumers ?Develop a graphical model explaining consumers’ selection of a brand of athletic shoes.
- Choose one brand that has an interesting product strategy. Elaborate on your reason base on your analysis!Answer the following questions in relation to Nature's Bounty Calcium Magnesium Zinc product: Questions (1) Describe the product that you have chosen (2) Comment on the information provided on the label (3) How does the price of the product compare to the prices of the similar products in the category? (4) Who (which target market) is the product targeted to? (5) What consumer need does the product satisfy? (6) What marketing activities are used to promote the product in the store and nationally?Are not all goods really consumer goods, depending on how you define the customer? Discuss.
- Based upon the customer involvement and differences between brands, explain any THREE types of purchasing behaviour.Compare the purchasing decision of the final consumer and industrial consumer, in terms of the criteria mentioned in the following table. Comparison standard The purchase decision TO final For the industrial consumer consumer Truck to transport goods The aim of the purchase Make decisionDiscuss how marketers use quality as a productstrategy