Clarify What McDonalds and Disney had as a strategic cooperation. Explain why would firms enter into this kind of strategic cooperation? Describe how it Can Create Value for Firms
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Accompanying the release of every Disney movie was an avalanche of commercials by McDonalds promoting characters from the movie in its “Happy Meals.” The two companies had entered into a strategic marketing
- Clarify What McDonalds and Disney had as a strategic cooperation.
- Explain why would firms enter into this kind of strategic cooperation? Describe how it Can Create Value for Firms
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- Best Ad -- Worst Ad Describe your favorite advertisement, and why. Do you think it is effective in getting people to buy this product? Describe an advertisement that you think is bad for whatever reason, and why you think so. Is it offensive? Ineffective? Unethical? Who do you think this ad is aimed at? Why would a company use "bad" advertising? Do people buy the product anyway? Why?Coca-Cola’s advertising campaigns primarily show happiness, celebrations and energy. Identify and elaborate on the change in Coca Cola’s advertising strategy over time. Also, share how the company strategy differs from the other top two competitors in the same industryChapter 7 describes word-of-mouth (WOM) and buzz marketing. How did STX Entertainment use this type of marketing to capitalize on this legal dispute with Sesame Workshop?
- Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: 1) A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. 2) A competitor is about to do a test market for a new brand and wants to track sales in yes market areas to fine-tune its marketing mix. 3) A big grocery chain won't stock a firm's new popcorn-based snack product because it doesn't think there will be much consumers demand.4) Currently, David Chow is employed by a firm that conducts marketing research and creates ads for other companies that target and promote their products to the right markets. Who is David’s employer? A) a financial intermediary B) multinational company C) a marketing services agency D) a reseller1. Consider yourself a Marketing Manager. Explain how you would develop an effective marketing strategy for a Credit Card product using video streaming as a promotional channel.
- describe any TWO (2) activities undertaken by a company in St.Vincent and the Grenadines that they would consider to be marketing activities. describe the marketing activities encountered/ experienced or observed using examples of Advertising pictures. Use real examples in St.Vincent and The Grenadines Identify what marketing activities they are. Explain what is the company undertaking the activities trying to do. What is their objective(s)? Who are the activities or messages targeted to? what marketing principles do these activities demonstrate?Hershey created a line of upscale chocolates called“Cacao Reserve by Hershey’s.” The companycreated fancy packaging, priced the product atthe high end, and did little mass marketing for itsnew product. Initial sales were disappointinglyslow even though the premium chocolate marketis growing nicely, with brands like Ghirardellifaring well. As a consequence, Hershey almostimmediately (within six months) dropped itsprices and started mass advertising. The productultimately flopped and was discontinued. Usingconcepts in this chapter, why do you think Hersheyfailed in its move into the premium chocolatemarket? Do you think the adjustments were themost appropriate, or could Hershey have takenother steps?Assume that you are working in the marketing department of Sunrise Biscuits (Z) Limited. The company is developing a new biscuit. You are convinced that sales promotion is the best way to launch this new product. A) Explain what the term “sales promotion” means; B) Discuss how it is different than advertising; and C) Recommend one type of consumer promotions that you believe most appropriate for attracting the potential target (university students aged 18-25) for this type of product and explain why.
- Consider a new product is launched, and you are selected as an advertising expert to promote thatproduct throughout its Life Cycle. Please explain the following questions separately for all the stages of product life cycle: a) What should be your objectives for advertisements of different stages of product’s LifeCycle.b) Debate on why you have selected an objective for advertisement during a specific stage. c) How those objectives will guide you in formulation of advertising campaign for different LifeStages of that product.choose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Next, develop a sales promotion plan for the product that employs three specific tools .What is the main message that the marketers who designed the Porsche promotion strategy wanted to convey and do you think they were successful? Explain why.