“Coke amped up their digital marketing activities to build a campaign activated with Twitter. Once someone fires off a tagged tweet, it gets displayed on the big screen in lights. Furthermore, a webcam across the street automatically snaps a picture of the person’s name. Coke’s social media team then tweets back the photo to the person within an hour. So you don’t need to be present in Times Square to see your name in the light. Neat trick, don’t you think? The activation generated about 200 messages and was able to raise brand awareness and increase the traffic to the website, engagement and followings on social media.” This campaign was originally activated with Twitter however requires a greater presence across the digital landscape. As the marketing manager, you are required to invest in display advertising. Discuss the tools that you would use and why.
“Coke amped up their digital marketing activities to build a campaign activated with Twitter. Once someone fires off a tagged tweet, it gets displayed on the big screen in lights. Furthermore, a webcam across the street automatically snaps a picture of the person’s name. Coke’s social media team then tweets back the photo to the person within an hour. So you don’t need to be present in Times Square to see your name in the light. Neat trick, don’t you think? The activation generated about 200 messages and was able to raise brand awareness and increase the traffic to the website, engagement and followings on social media.” This campaign was originally activated with Twitter however requires a greater presence across the digital landscape. As the marketing manager, you are required to invest in display advertising. Discuss the tools that you would use and why.
“Coke amped up their digital marketing activities to build a campaign activated with Twitter. Once someone fires off a tagged tweet, it gets displayed on the big screen in lights. Furthermore, a webcam across the street automatically snaps a picture of the person’s name. Coke’s social media team then tweets back the photo to the person within an hour. So you don’t need to be present in Times Square to see your name in the light. Neat trick, don’t you think? The activation generated about 200 messages and was able to raise brand awareness and increase the traffic to the website, engagement and followings on social media.” This campaign was originally activated with Twitter however requires a greater presence across the digital landscape. As the marketing manager, you are required to invest in display advertising. Discuss the tools that you would use and why.
Question 4 [20] “Coke amped up their digital marketing activities to build a campaign activated with Twitter. Once someone fires off a tagged tweet, it gets displayed on the big screen in lights. Furthermore, a webcam across the street automatically snaps a picture of the person’s name. Coke’s social media team then tweets back the photo to the person within an hour. So you don’t need to be present in Times Square to see your name in the light. Neat trick, don’t you think? The activation generated about 200 messages and was able to raise brand awareness and increase the traffic to the website, engagement and followings on social media.” This campaign was originally activated with Twitter however requires a greater presence across the digital landscape. As the marketing manager, you are required to invest in display advertising. Discuss the tools that you would use and why.
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