Company X is a small business that specializes in selling organic pet food. The company is looking to expand its reach and increase sales by creating an online store. As a consultant, you have been asked to give a presentation to Company X's management team about the benefits and potential drawbacks of starting an e-commerce platform. What are the advantages and disadvantages of creating an online store for Company X's organic pet food business? What factors should be considered when determining the feasibility of starting an e- commerce platform for the business? What are some potential challenges that Company X might face when launching an onlines tore, and how can they be addressed?
Company X is a small business that specializes in selling organic pet food. The company is looking to expand its reach and increase sales by creating an online store. As a consultant, you have been asked to give a presentation to Company X's management team about the benefits and potential drawbacks of starting an e-commerce platform. What are the advantages and disadvantages of creating an online store for Company X's organic pet food business? What factors should be considered when determining the feasibility of starting an e- commerce platform for the business? What are some potential challenges that Company X might face when launching an onlines tore, and how can they be addressed?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Company X is a small business that specializes in selling organic pet food. The company is looking to expand its reach and increase sales by creating an online store. As a consultant, you have been asked to give a presentation to Company X's management team about the benefits and potential drawbacks of starting an e-commerce platform.
What are the advantages and disadvantages of creating an online store for Company X's organic pet food business?
What factors should be considered when determining the feasibility of starting an e- commerce platform for the business?
What are some potential challenges that Company X might face when launching an onlines tore, and how can they be addressed?
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