Conduct a brief research on two successful online businesses whose revenues are not based on advertising, and write a report to describe each of them

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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a) Conduct a brief research on two successful online businesses whose revenues are not
based on advertising, and write a report to describe each of them.
b) Find a website that you think is successful in creating an effective web presence. Why
do you think this website is good? Find also a website that in your opinion is not
creating an effective web presence. What are the problems with this website and how
could they be resolved?

c) Doing business online is inherently risky. Discuss this assertion with specific risks
associated with doing business online.
d) Explain ways of ensuring security when embarking on e-commerce.

e) Do some research to find out about the different kinds of internet connection services
that are available in Ghana. Explain the benefits of these different services and the costs.
f) As an individual packet travels from one network to another, the computers through
which the packet travels determine the best route for getting the packet to its
destination. Describe this process.

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