Consumer purchase decisions in an e-commerce context is far from a straight line, step-by-step process. In this assignment you are to reflect on how the consumer purchase decision process looks like in an e-commerce context. Your reflection should include (but is not limited to) thoughts on: • main differences and similarities between online and offline consumer purchase decision processes, • whether or not the traditional step-by-step funnel process is still valid or if it needs to be rethought, and if so in what way, • how e-commerce companies should approach customers during the purchase decision process.
Consumer purchase decisions in an e-commerce context is far from a straight line, step-by-step process. In this assignment you are to reflect on how the consumer purchase decision process looks like in an e-commerce context. Your reflection should include (but is not limited to) thoughts on: • main differences and similarities between online and offline consumer purchase decision processes, • whether or not the traditional step-by-step funnel process is still valid or if it needs to be rethought, and if so in what way, • how e-commerce companies should approach customers during the purchase decision process.
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 2DYMP
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Consumer purchase decisions in an e-commerce context is far from a straight line, step-by-step process. In this assignment you are to reflect on how the consumer purchase decision process looks like in an e-commerce context. Your reflection should include (but is not limited to) thoughts on: • main differences and similarities between online and offline consumer purchase decision processes, • whether or not the traditional step-by-step funnel process is still valid or if it needs to be rethought, and if so in what way, • how e-commerce companies should approach customers during the purchase decision process.
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