Consumers are therefore paying more than the actual cost of a good. How do you feel about this? Do you think that there are any moral implications to this?

Q: Choose a brand of your choice outline the important micro and macro environmental factors that would…

A: The environmental forces refer to those forces which have a direct or indirect impact on the…

Q: explain what is megatrend and describe five megatrends shaping the consumer landscape

A: Customers are the end users of the product. They pay for the product to the firm. They go through…

Q: How do you respond to fraudulent marketing practices that you have personally or to others? Are…

A: Fraudulent marketing practices refers to the illegitimate activities done by the marketer with an…

Q: You don't live in a bubble and you don't make purchase decisions there. You might not be aware of…

A: Consumer behavior can be defined as the study of the purchase habits of the target customers in…

Q: A company’s marketing environment consists of actors and forces outside the company that affect…

A: There are several external factors which might affect the business of the firm. It can be political,…

Q: Upon launch of the new product, it will go through the diffusion process. Using a sketch, describe…

A: Consumer is a person who buys something for his personal use. They make the decision to purchase the…

Q: Think about your own purchasing habits and the buying habits of your friends/coworkers. Can you…

A: The product which is easily available on the Alibaba website is apparel like shirts, t-shirts shoes,…

Q: Critical Thinking Companies sometimes teach consumers a “bad lesson” with the overuse of sales…

A: Sales promotion: It is used to increase and induce sales of customers. It is used to create demand…

Q: Is ambush marketing legal or unethical? Explain your answer. Discuss the strategy of marketing…

A: Hi! Thank you for the question, As per the honor code, we are allowed to answer one question at a…

Q: Consider any product category and map out the stages of the consumer buying process in the context…

A: Customer is a person who makes a purchase for his personal consumption unlike a business person who…

Q: Why do buying behaviors become more pronounced as products become more complex or risky?

A: Consumer behaviour is the combined study of individuals, groups, and activities related with the…

Q: Explain the process that a marketer can use to ensure that marketing strategies, approaches and the…

A: The marketing efforts and marketing strategies that the businesses make depend upon the type of…

Q: What is the buyer really buying? What would be some core benefits that we get when we buy an Apple…

A: Core benefit is a marketing term that conveys the basic requirement of the customer that he or she…

Q: What is meant by advance against goods? Discuss the advantages and disadvantages of it

A: Advances against stock are permitted to dealers for their trading exercises, to creators and makers…

Q: escribe the process your company went through in the development of the new product

A: The process of new product development has several stages and each product goes through each stage.…

Q: 1. Given a historical context of marketing, assess the present role of marketing in the Financial…

A: A marketing strategy is a company's targeting the right out to targeted buyers and converting them…

Q: Explain what is meant by the phrase post-purchase anxiety? How can companies use this psychological…

A: Post purchase anxiety refers to the feeling of regret which the buyer has after making the purchase.…

Q: Coca-Cola started with one type of cola drink. Now we find Coke in nearly a dozen varieties. It…

A: COMPANY C It is a carbonated soft drink manufacturer by company C . it was invented in the 19th…

Q: When working on promotion for your product/service, why is it important to consider the economic…

A: A company's business operations are impacted by two major categories of factors, one are the…

Q: Can you market unsought goods?if so, how?

A: A product that consumers are unfamiliar with or are not interested in actively purchasing is known…

Q: the organization. Using examples, describe how you would apply the Boston Consulting Group (BCG)…

A: Product Portfolio Management is a way to manage the balance of investment in the product efforts of…

Q: What rights do consumers have, and why do some critics feel buyers need more protection?

A: Consumerism can be defined as a social force which was designed with an objective of protecting the…

Q: Marketing follows certain steps to accomplish its goals. For example, in adertising they have a…

A: Marketing is the process of communicating and delivering customer value by creating products and…

Q: People say that targeting any group of consumers who are willing and able to purchase a product is…

A: A good marketing strategy does not force any one to buy the product or service, it has to create a…

Q: Consumers can be vulnerable. They may easily believe and be manupilated when marketers have their…

A: Consumer Vulnerability Consumers can be vulnerable depending upon the different circumstances and…

Q: explain their purchase decision process by using the Consumer Purchase Decision Process and how can…

A: Consumers are the king of market. The needs and wants of the consumer are satisfied by…

Q: Calculate the scores for brands B and C. Which brand would this consumer likely choose?

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Q: Think about and identify the very last thing that you bought, no matter what it is.  (It can be a…

A: Customer is a person who purchases the product for his personal consumption. The consumer and paying…

Q: Are consumers rational or emotional? How do they make buying decisions?.

A: Consumer behaviour is the study of the behaviour of the end consumers of a product. It studies the…

Q: What impact is Walmart’s acquisition of nontraditional retailers likely to have on the shopping…

A: Electronic commerce refers to the virtual market establishment in which the exchange of goods and…

Q: In order for a market to exisit, there must be a need for a product, ability to pay, willing to buy,…

A: Viable market should be practicable, it should be capable of success and continuing effectiveness,…

Q: Brands compete in markets and markets evolve. Some markets are emerging, while others are growing,…

A: Product Life Cycle is a model which depicts the amount of sales and revenue the firm goes through,…

Q: Sometimes marketers will develop strategies to target multiple social class segments with the same…

A: The strategy of offering same product at different prices to different set of audiences is known as…

Q: What is a more effective marketing positioning: low price or value? Why?

A: In a competitive world every industry, companies need to invest a lot of money, people, and time to…

Q: What rights do consumers have and why do some critics of marketing feel buyers need more protection?

A: Business is an activity of making money or one’s living by producing some products or services or…

Q: A product that a potential buyer knows about but is not actually seeing is called an "unsought"…

A: First of all, unsought products refer to the products which exist in the market and customers are…

Q: marketing involves among others the delivery of value to consumers however the value a consumer…

A: Product valuation is an important factor which the customer perceives about the product utility…

Q: Identify a good that could be considered conspicuous consumption. Give an example of how each of the…

A: Conspicuous consumption is the purchase of products or services which are rather more inclined…

Q: In terms of the behavioral effect on consumers, how would a computer, such as an Apple iMac, be…

A: There are different organizations and industries that are active these days. There are products and…

Q: For example, in a company where soaps are made in portable containers, and they are for baths......…

A: Introduction: Factors which occurred outside of the organization but still makes an impact in the…

Exclusive Distribution

“Exclusive Distribution is the one where in a manufacturer or supplier authorizes one distributor to carry out the distribution work within a definite region.”