Covid-19 has created formidable challenges for organisations as they try to make their marketing messages heard in a disruptive world. The disappearance of many channels related to live events and conferences, plus the barriers to face-to-face business means a heavier reliance on digital channels. Critically evaluate how marketers can communicate effectively in a post Covid-19 world.
Covid-19 has created formidable challenges for organisations as they try to make their marketing messages heard in a disruptive world. The disappearance of many channels related to live events and conferences, plus the barriers to face-to-face business means a heavier reliance on digital channels. Critically evaluate how marketers can communicate effectively in a post Covid-19 world.
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
Problem 1DYMP
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Covid-19 has created formidable challenges for organisations as they try to make their marketing messages heard in a disruptive world. The disappearance of many channels related to live events and conferences, plus the barriers to face-to-face business means a heavier reliance on digital channels. Critically evaluate how marketers can communicate effectively in a post Covid-19 world.
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