Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter1: Marketing: The Art And Science Of Satisfying Customers
Section1.3: Five Eras Of Marketing History
Problem 1LO
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Define marketing and discuss the traditional and modern concept of marketing with the help of suitable examples.
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