Denny Kean owns a very profitable ice cream stand. Based on the results of a $6,600 marketing research project, Denny is now considering adding a line of frozen yogurt to his product mix. Denny expects that the machine necessary to produce the yogurt will cost $130,000, last

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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Denny Kean owns a very profitable ice cream stand. Based on the results of a $6,600 marketing research
project, Denny is now considering adding a line of frozen yogurt to his product mix.
Denny expects that the machine necessary to produce the yogurt will cost $130,000, last for five years and
have a salvage value of $10,000 at the end of the fifth year. For tax purposes, Denny will depreciate the
yogurt machine over the five years to a zero salvage value using the straight-line method.
Denny will incur extra annual fixed costs of $1,500 per year if he acquires this machine, while his variable
costs (the cone/cup, yogurt, wrapping paper, spoons, etc.) will be $0.50 per serving. He expects to sell
100 servings a day (365 days in a year) at a price per serving to be determined. The annual rent on his
stand under the existing noncancelable lease (with ten years remaining) is $18,000 per year, with built-in
annual increases to cover inflation (expected to be 3% annually).
The relevant income tax rate for Denny’s business is 30% (both for ordinary income and capital
gains/losses) and his cost of capital (same as MARR or “hurdle rate”) is 15%.
Required:
What is the lowest price that Denny could charge for a serving of yogurt and still justify acquiring the
machine? Show your work!! 

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