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- The four common bases of market segmentation are demographic, strategic, geographic, and discretionary; True or FalseThere are many ways to segment a market, but not all segmentations are effective. Explain the five requirements for effective market segmentationWhat is the other name of cross-market segmentation ?
- Identify and assess the three most common approaches to market segmentation by using consumer characteristics that may influence what people consume or how they respond to marketing communications.Explain how is Market segmentation different for business to business market and business to customer markets ?