Discuss, from the consumer perspective why it is important that AirAsia Ride has many drivers as possible on the   Using the Hierarchy of Effects Model, discuss how AirAsia Ride can encourage riders to sign up to the

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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AirAsia has recently launched its own ride hailing app in the Malaysian market called AirAsia Ride. To increase the number of users to the service, AirAsia Ride needs to encourage more drivers to sign up to the platform.

 

  1. Discuss, from the consumer perspective why it is important that AirAsia Ride has many drivers as possible on the

 

  1. Using the Hierarchy of Effects Model, discuss how AirAsia Ride can encourage riders to sign up to the
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