Discuss how Godiva Chocolatier’s website (www.godiva.com) corresponds to the brand image portrayed by its retail stores. What are the promotion objectives that Godiva’s management seems to be pursuing on the website?
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- Coca-Cola is the most recognizable brand in the world. How did the company achieve this distinction? What has the company done in its marketing mix in terms of product, price, distribution, and marketing communications that has created such tremendous brand equity and loyalty? How has advertising aided in building the brand? (Students might want to visit Coca-Cola’s Website for help at http://www.coca-cola.com/global/glp.html (Links to an external site.)Links to an external site.)Is OXO abandoning its old promotional methods? How is OXO blending a new advertising strategy with its promotional techniques that have made it a success?4. (a)What are reasons brand managers are allocating more of their marketing communications budgets to sales promotion rather than advertising? Does the increased use of sales promotion undermine brand equity? Explain. (b) What is meant by a sales promotion trap or spiral? What are the options for companies in deciding whether to participate in promotional wars? Explain. (c) Explain the following statement: “overly powerful sales promotions can overshadow the benefits of the brand”
- This is all apart of one question I promise. This is for a Marketing Class. 1. What are the various promotion elements that Pepe’s uses to communicate with customers? What role does word of mouth play in Pepe’s integrated marketing communications? Evaluate free pizza as a form of sales promotion in Pepe’s success.What are the different ways in which Banyan Tree can communicate with its target audiences? What should its promotional mix be like? What factors influence the promotional mix decision?Are Smith Soda's marketing claims accurate and truthful?
- How is OXO blending a new advertising strategy with its promotional techniques that have made it a success?With social media becoming increasingly important and fewer people are watching traditional commercials on television, what does Procter and Gamble need to do to maintain its strong brand images? Can online or digital marketing be helpful? If so, how will they promote in social medias or online and digital platforms? Is there also other marketing strategy choice to maintain their brand images with the increasing number of consumers being more exposed to online platforms? Please elaborate answer.‘Hungry Naki’ is a Bangladeshi based online food ordering and delivery service company who started their operation in 2013. However, currently they are using social media such as Facebook, Twitter, or linkedin to promote their services aggressively besides other traditional media.How effective do you think this strategy is ? If you are in the position to improve their Marketing strategies what would you suggest? Explain.
- Select any consumer packaged goods company’s product that has beenaround for at least two decades and find at least five print advertisements from throughout that time frame. From the marketing communication content, how has the product’s target customers and positioning changed over time and why do you believe these changes have occurred? If the product’s target customers or positioning have not changed, what mightexplain the product’s ability to remain the same in itstargeting and positioningOf the five promotion tools we have covered - Advertising, Personal Selling, Sales Promotion, Public Relations & Direct/Digital Marketing - choose ONE tool you would use to market ONE of the following products and explain why. Be sure to use your textbook as a reference. •NRG Solar Panels •New BMW model •McDonald's new fast food menu item •Ruffles potato chips •Launch of Adobe’s Communication Suite 3 SoftwareMany companies are turning to marketing public relations (MPR) to support corporate or product promotion and image making. Assess the major MPR functions performed by Samsung? Illustrate with examples.