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Step by step
Solved in 3 steps
- What trends might affect marketing in the future?Identify several organizations that have in your view adopted the marketing concept (market orientation). What characteristics of these organizations indicate acceptance of the marketing concept?How does high-tech marketing contribute to driving innovation and market disruption in the industry?
- Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.What is marketing myopia? What are the short- and long-term implications for business in this situation?Some critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that wastes valuable resources. These critics suggest that if marketers didn’t create so many different product choices, there would be more resources to feed the hungry and house the homeless and provide for the needs of people around the globe. Are the results of segmentation and target marketing harmful or beneficial to society as a whole? Should firms be concerned about these criticisms? Why or why not?
- Discuss a recent change in the technological environment that impacts marketing. How has it affected buyer behavior and how has it changed marketing?Explain how the evolution of technologies influences the marketing environment? . How can it be applied in your real life?Business markets have several characteristics that differ from the consumer market. Distinguish these different characteristics?