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- Explain the concept of customer segmentation and its role in CRM for targeted marketing.Briefly discuss the following: Marketing Process Market Segmentation Market Targeting Market Positioning The Marketing Mix Marketing Analysis Market Planning Marketing Control Market Implementation Marketing OrganizationHow does market segmentation differ from market targeting?
- What is the relationship between market segmentation and the selection of target markets?How does a marketer obtain market information for marketing and management decision-making purposes?Identify and assess the three most common approaches to market segmentation by using consumer characteristics that may influence what people consume or how they respond to marketing communications.