Ella buys a machine for $ 18,500, less discounts of 20% and 15%. The overhead expenses are 8% on cost and she plans to make a profit of 60% on cost. a) What is the regular selling price? b) What is the profit or loss if she offers a markdown of 22%? What is the maximum markdown rate she can offer to sell at the break-even price?
Q: use the contribution margin approach.
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