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Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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The telco market is intensely competitive. With the entrance of new digital-only operators, the full-service incumbents are feeling the pressure. With a falling average revenue per user (ARPU) due to competition, Tammy, the product manager of one of the incumbent telcos is thinking to offer a new plan in Quarter 4 of 2021. The idea is to bundle unlimited outgoing local calls with unlimited data and then promote it to customers to prevent them from churning.

1. What is the business problem
2. Propose one data mining application
3. Describe how the proposed application can help solve the business problem

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