Explain how establishing your credibility and projecting your company’s image are vital aspects of building strong relationships with your audience.
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1. Explain how establishing your credibility and projecting your company’s image are vital
aspects of building strong relationships with your audience.
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- To better serve and become more specialized in a specific market segment, you should use the "Strengthen customer intimacy" strategy * True O False1 - Considering the Converse All Star Sneaker, select three of the seven marketing communication tools you deem to be most appropriate. Justify your choices. 2 - Converse must be aware of trends that impact on the future of marketing communications. Discus four marketing communications trends, relevant to the Converse All Star sneaker.Outline some elements in a communication program that can be used to achieve the following objectives: (a) Increase store loyalty by 20 percent. (b) Build awareness of the store by 10 percent. (c) Develop an image as a low-price retailer. How would you determine whether the communication program met each of these objectives?
- Tell a story of how you have fallen for misinformation in the past. What do you plan to do to avoid falling for misinformation in the future?What are the different forms of internal communication (upward, downward, and horizontal/lateral)? How may various methods of communication may be better suited for one kind of audience (or industry) than for another.You’ve been appointed as the marketing communication officer of a bottle water company. The company recently invested in product development with which you’ve been assigned to communicate with your stakeholders on this development.
- Have you ever participated in marketing or media research? If so, then describe your experience. If not, then describe a topic you would be interested in providing feedback on.What part does CONTEXT play in good business communication?6 of 7 Part B Now think of how you could "sell" the region you chose to a customer at the Time Travel Agency. You will write a short sales pitch, including the text for a travel brochure that encourages someone to visit that region. Check that your sales pitch includes the following: several aspects of the region that would attract a traveler likely dangers the customer might encounter (these may sound like negative traits but they add adventure to your pitch) descriptive wording that highlights the region's physical and cultural attractions fun and engaging writing that will persuade someone to visit the region a good argument with logical reasoning and solid evidence that will convince people to visit the region interesting images of artifacts, monuments, and geographical features Visuals such as photographs, paintings, and illustrations will make your sales pitch more appealing to a potential customer. Use high quality pictures. They shouldn't look fuzzy or grainy. They should be…