Explain why shopping cart abandonment could be a problem for an online retailer and describe at least two measures that can be taken to reduce its occurrence.

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 3.8A
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Explain why shopping cart abandonment could be a problem for an online retailer and describe at least two measures that can be taken to reduce its occurrence.

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