fictitious Business/Product idea and answer the following •You cannot use an existing Brand or Company. However the actual product/service offering does not have to be an innovation. For example, you can choose to create a branded bakery as a business. The business to have a product, therefore the business cannot be a service alone (for example, if you choose a car wash as a business, you must also sell related products

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Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.