find a current article (no more than 6 months old) that describes a strategic issue being faced by a specific business organization. Briefly summarize the article and then analyze using a strategic concept from the first four chapters of the text. For example, you might find an article about how Nike is responding to a new Adidas marketing program. (Ch 3 external analysis - competitors). each article analysis should be no longer than two pages with thesummary 1/2 and the analysis 1/2 of the paper.
find a current article (no more than 6 months old) that describes a strategic issue being faced by a specific business organization. Briefly summarize the article and then analyze using a strategic concept from the first four chapters of the text. For example, you might find an article about how Nike is responding to a new Adidas marketing program. (Ch 3 external analysis - competitors). each article analysis should be no longer than two pages with thesummary 1/2 and the analysis 1/2 of the paper.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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find a current article (no more than 6 months old) that describes a strategic issue being faced by a specific business organization. Briefly summarize the article and then analyze using a strategic concept from the first four chapters of the text. For example, you might find an article about how Nike is responding to a new Adidas marketing program. (Ch 3 external analysis - competitors). each article analysis should be no longer than two pages with thesummary 1/2 and the analysis 1/2 of the paper.
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