For parent-fit matrix, choose two of LVMH brands for each of the five categories, please.   Edge-of-Heartland Businesses: In this position few characteristics of parent fit the businesses and few do not fit. Parent cannot provide all the skills and resource the strategic business units needs. These SBUs needs to capture much of the corporate parenting attention, as the parent strive to comprehend them better and convert them into Heartland Businesses. Heartland Businesses: Heartland Businesses be supposed at the heart of the parent’s future opportunities. In this position corporations understand critical success factors of their SBUs very well and these businesses have opportunities for upgrading by their parents. These strategic business units should have main concern for all corporate actions. Alien Territory Businesses: In this position parenting characteristics do not fit with its business units’ strategic factors. So, these businesses have modest chances to be improved by their corporate parent. Low significant value creation has observed in these businesses; parent must shutdown these businesses although they have value. Ballast Businesses: Characteristics of units positioned in ballast businesses meet with the corporate parents very well but avail few opportunities to be enhanced by their parents. Ballast businesses can be transferred to alien territory as the situation changes. Corporate parent must liquidate these businesses as they get higher expected value.     Value Trap Businesses: In this position parents do not understand units’ critical success factors of their strategic units but their opportunities fit very well with them. But this is unreliable as a consequence of the high risk of the corporate parent’s consideration doing more damage than good. The imperative is to let alone these values trap businesses unless the centre can learn, above time to receive adequate experience to build them eventually heartland business. Corporate bodies in parenting matrix have diverse roles such as take on an efficient and effective role; assess businesses to be part of the portfolio and enhance businesses strategies..

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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For parent-fit matrix, choose two of LVMH brands for each of the five categories, please.

 

Edge-of-Heartland Businesses:

In this position few characteristics of parent fit the businesses and few do not fit. Parent cannot provide all the skills and resource the strategic business units needs. These SBUs needs to capture much of the corporate parenting attention, as the parent strive to comprehend them better and convert them into Heartland Businesses.

Heartland Businesses:

Heartland Businesses be supposed at the heart of the parent’s future opportunities. In this position corporations understand critical success factors of their SBUs very well and these businesses have opportunities for upgrading by their parents. These strategic business units should have main concern for all corporate actions.

Alien Territory Businesses:

In this position parenting characteristics do not fit with its business units’ strategic factors. So, these businesses have modest chances to be improved by their corporate parent. Low significant value creation has observed in these businesses; parent must shutdown these businesses although they have value.

Ballast Businesses:

Characteristics of units positioned in ballast businesses meet with the corporate parents very well but avail few opportunities to be enhanced by their parents. Ballast businesses can be transferred to alien territory as the situation changes. Corporate parent must liquidate these businesses as they get higher expected value.    

Value Trap Businesses:

In this position parents do not understand units’ critical success factors of their strategic units but their opportunities fit very well with them. But this is unreliable as a consequence of the high risk of the corporate parent’s consideration doing more damage than good. The imperative is to let alone these values trap businesses unless the centre can learn, above time to receive adequate experience to build them eventually heartland business.

Corporate bodies in parenting matrix have diverse roles such as take on an efficient and effective role; assess businesses to be part of the portfolio and enhance businesses strategies.. 

MISFIT between cition success factors
and parenting characteristics
Low
High
Low
Bllest
Alien
Territory
Edge of
Heartland
Heartland
Value Trap
FIT between parenting opportunities
and parenting characteristics
High
Transcribed Image Text:MISFIT between cition success factors and parenting characteristics Low High Low Bllest Alien Territory Edge of Heartland Heartland Value Trap FIT between parenting opportunities and parenting characteristics High
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