For this deliverable, you will be developing a Sales Strategy. To develop your sales strategy, you can assume that you’ve had an initial meeting with your buyer, and you’re free to embellish with details you make up as long as they don’t conflict with the persona of the buyer that you’ve been given. What type of buyer you’re dealing with? How will the selling process proceed? How do you expect that your buyer will behave? What are your buyer’s motives? What are your buyer’s needs? Go back to chapter 8 if you need to refresh your memory on the possibilities.

For this deliverable, you will be developing a Sales Strategy. To develop your sales strategy, you can assume that you’ve had an initial meeting with your buyer, and you’re free to embellish with details you make up as long as they don’t conflict with the persona of the buyer that you’ve been given. What type of buyer you’re dealing with? How will the selling process proceed? How do you expect that your buyer will behave? What are your buyer’s motives? What are your buyer’s needs? Go back to chapter 8 if you need to refresh your memory on the possibilities.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter1: An Overview Of Strategic Marketing

Section: Chapter Questions

Problem 3DYMP

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