Foxtel markets pay television services in Australia. What approach should it take to households where the main decision makers are: (a) baby boomers? (b) generation X? (c) generation Y?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter9: Reaching Global Markets
Section9.2: Nfl Goes Global: From Soccer To Football?
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Foxtel markets pay television services in Australia. What approach should it take to households where the main decision makers are:

  • (a) baby boomers? (b) generation X? (c) generation Y?
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