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Frost and drought in Brazil, bad weather in Colombia, as well as COVID-19-related lockdowns in Vietnam are constraining coffee supply chains. Analysts expect demand for coffee to rebound in the US and Europe as covid restrictions lift. But imagine instead that US and European consumers' tastes have changed, and they prefer to consume less caffeine. What can be predicted about the coffee market? Coffee prices will increase, and coffee consumption will definitely decrease. Coffee prices are uncertain, but consumption will definitely decrease. Coffee prices will decrease, but coffee consumption is uncertain. Coffee prices will definitely increase, but that is all we can know for certain.

Frost and drought in Brazil, bad weather in Colombia, as well as COVID-19-related lockdowns in Vietnam are constraining coffee supply chains. Analysts expect demand for coffee to rebound in the US and Europe as covid restrictions lift. But imagine instead that US and European consumers' tastes have changed, and they prefer to consume less caffeine. What can be predicted about the coffee market? Coffee prices will increase, and coffee consumption will definitely decrease. Coffee prices are uncertain, but consumption will definitely decrease. Coffee prices will decrease, but coffee consumption is uncertain. Coffee prices will definitely increase, but that is all we can know for certain.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Frost and drought in Brazil, bad weather in Colombia, as well as COVID-19-related lockdowns in Vietnam are constraining coffee supply chains. Analysts expect demand for coffee to rebound in the US and Europe as covid restrictions lift. But imagine instead that US and European consumers' tastes have changed, and they prefer to consume less caffeine. What can be predicted about the coffee market? Coffee prices will increase, and coffee consumption will definitely decrease. Coffee prices are uncertain, but consumption will definitely decrease. Coffee prices will decrease, but coffee consumption is uncertain. Coffee prices will definitely increase, but that is all we can know for certain.
Transcribed Image Text:Frost and drought in Brazil, bad weather in Colombia, as well as COVID-19-related lockdowns in Vietnam are constraining coffee supply chains. Analysts expect demand for coffee to rebound in the US and Europe as covid restrictions lift. But imagine instead that US and European consumers' tastes have changed, and they prefer to consume less caffeine. What can be predicted about the coffee market? Coffee prices will increase, and coffee consumption will definitely decrease. Coffee prices are uncertain, but consumption will definitely decrease. Coffee prices will decrease, but coffee consumption is uncertain. Coffee prices will definitely increase, but that is all we can know for certain.
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