Gilberto is in a band and likes to advertise upcoming shows using flyers he posts around the city. Making one black-and-white flyer costs $0.02, and making a flyer in color costs $0.10. Gilberto budgets $20.00 for making flyers each month. The following graph shows three of Gilberto's indifference curves for the number of black-and-white and color flyers that he makes. Use the green line (triangle symbol) to plot Gilberto's budget line. Then, place the black point (plus symbol) on the graph to indicate Gilberto's consumer equilibrium given that budget line. BLACK-AND-WHITE FLYERS 1000 900 800 700 600 500 400 300 200 100 0 0 25 50 75 100 125 150 COLOR FLYERS +¹3 ¹¹/₂ ¹4₁ 175 200 225 250 Budget Line Consumer Equilibrium ? At the consumer equilibrium that you indicated on the graph, Gilberto's marginal rate of substitution is equal to per flyer in color. in black and white

Microeconomics
13th Edition
ISBN:9781337617406
Author:Roger A. Arnold
Publisher:Roger A. Arnold
Chapter7: Consumer Choice: Maximizing Utility And Behavioral Economics
Section7.1: Utility Theory
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Gilberto is in a band and likes to advertise upcoming shows using flyers he posts around the city. Making one black-and-white flyer costs $0.02, and
making a flyer in color costs $0.10. Gilberto budgets $20.00 for making flyers each month.
The following graph shows three of Gilberto's indifference curves for the number of black-and-white and color flyers that he makes.
Use the green line (triangle symbol) to plot Gilberto's budget line. Then, place the black point (plus symbol) on the graph to indicate Gilberto's
consumer equilibrium given that budget line.
BLACK-AND-WHITE FLYERS
1000
900
800
700
600
500
400
300
200
100
0
0
25
50
75
+
100 125 150
COLOR FLYERS
1
175 200 225 250
Budget Line
++
Consumer Equilibrium
?
At the consumer equilibrium that you indicated on the graph, Gilberto's marginal rate of substitution is equal to
per flyer in color.
in black and white
Transcribed Image Text:Gilberto is in a band and likes to advertise upcoming shows using flyers he posts around the city. Making one black-and-white flyer costs $0.02, and making a flyer in color costs $0.10. Gilberto budgets $20.00 for making flyers each month. The following graph shows three of Gilberto's indifference curves for the number of black-and-white and color flyers that he makes. Use the green line (triangle symbol) to plot Gilberto's budget line. Then, place the black point (plus symbol) on the graph to indicate Gilberto's consumer equilibrium given that budget line. BLACK-AND-WHITE FLYERS 1000 900 800 700 600 500 400 300 200 100 0 0 25 50 75 + 100 125 150 COLOR FLYERS 1 175 200 225 250 Budget Line ++ Consumer Equilibrium ? At the consumer equilibrium that you indicated on the graph, Gilberto's marginal rate of substitution is equal to per flyer in color. in black and white
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