given that Ticketmaster frequently encounters technical glitches and service disruptions during high-demand ticket sales, resulting in dissatisfied customers and a perceived service quality gap , can you give a recommendation of CRM-driven solution to address the service quality gap at Ticketmaster , as well as the implementation of this recommendation
given that Ticketmaster frequently encounters technical glitches and service disruptions during high-demand ticket sales, resulting in dissatisfied customers and a perceived service quality gap , can you give a recommendation of CRM-driven solution to address the service quality gap at Ticketmaster , as well as the implementation of this recommendation
Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 3.6A
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given that Ticketmaster frequently encounters technical glitches and service disruptions during high-demand ticket sales, resulting in dissatisfied customers and a perceived service quality gap , can you give a recommendation of CRM-driven solution to address the service quality gap at Ticketmaster , as well as the implementation of this recommendation
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