Given the contribution made on each of the three products in the following table and their position in the life cycle, identify a reasonable operations strategy for each Product Contribution Company Contribution (%: total annual contribution divided by total annual sales) (% of selling price) 30 30 50 Identify possible strategies for the desktop computer. (Mark all that apply) A. Consider terminating production B. Increase capacity C. Attempt to make production facilities more efficient D. Develop supplier and distribution systems Identify possible strategies for the palmheld computer. (Mark all that apply) A. Attempt to innovate high-volume production B. Consider terminating production C. Modify and improve the production process D. Develop supplier and distribution systems dentify possible strategies for the hand calculator. (Mark all that apply) A. Attempt to innovate high-volume production B. Develop supplier and distribution systems C. Improve cost control for profitability and market share D. Attempt to develop an improved product Product Desktop computer Palmheld computer Hand calculator 50 10 40 Position in Life Cycle Growth Introduction Maturity
Given the contribution made on each of the three products in the following table and their position in the life cycle, identify a reasonable operations strategy for each Product Contribution Company Contribution (%: total annual contribution divided by total annual sales) (% of selling price) 30 30 50 Identify possible strategies for the desktop computer. (Mark all that apply) A. Consider terminating production B. Increase capacity C. Attempt to make production facilities more efficient D. Develop supplier and distribution systems Identify possible strategies for the palmheld computer. (Mark all that apply) A. Attempt to innovate high-volume production B. Consider terminating production C. Modify and improve the production process D. Develop supplier and distribution systems dentify possible strategies for the hand calculator. (Mark all that apply) A. Attempt to innovate high-volume production B. Develop supplier and distribution systems C. Improve cost control for profitability and market share D. Attempt to develop an improved product Product Desktop computer Palmheld computer Hand calculator 50 10 40 Position in Life Cycle Growth Introduction Maturity
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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