Having clear, compelling goals for the team is the leader's way to organize everyone and motivate them to work together.  It's also a way to assign specific tasks to  team members so that there's accountability and measurability.  When there are checks and balances and everyone knows the deadlines that they face, they will work harder to ensure that the deadlines are met.  This is how ownership of the goal takes place.  Getting your team to understand why you're setting the goal (sales are down, enrollment is down, competitors are closing in) is a big part of setting compelling goals.  If the team doesn't know why they're working so hard, they may lose focus and forget what the end game is.

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter15: Leadership
Section: Chapter Questions
Problem 3CFCA
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Having clear, compelling goals for the team is the leader's way to organize everyone and motivate them to work together.  It's also a way to assign specific tasks to  team members so that there's accountability and measurability.  When there are checks and balances and everyone knows the deadlines that they face, they will work harder to ensure that the deadlines are met.  This is how ownership of the goal takes place.  Getting your team to understand why you're setting the goal (sales are down, enrollment is down, competitors are closing in) is a big part of setting compelling goals.  If the team doesn't know why they're working so hard, they may lose focus and forget what the end game is.

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