HomeGrown Company HomeGrown Company is a chain of grocery stores that are similar to indoor farmer's markets, providing fresh, local produce, meats, and dairy products to consumers in urban areas. HomeGrown is considering opening several stores in a new city, and has proposals from three contractors (Alpha, Beta, and Gamma companies) who would like to provide buildings for the new stores. The amount of expected revenue from the stores will depend on the design of the contractor. For example, if HomeGrown decides on a more open floor plan, with less shelf space for products, revenue would be lower overall. However, if HomeGrown decides on a very crowded floor plan, it may lose customers who appreciate a more open feel. As the project manager for HomeGrown, you are responsible for deciding which if any of the proposals to accept. HomeGrown's minimum acceptable rate of return is 20%. You receive the following data from the three contractors: Proposal Type of Floor Plan Initial Cost if Selected Residual Value Alpha Very open, like an indoor farmer’s market $1,472,000 $0.00 Beta Standard grocery shelving and layout, minimal aisle space 5,678,900 0.00 Gamma Mix of open areas and shelving areas 2,125,560 0.00 You have computed estimates of annual cash flows and average annual income from customers for each of the three contractors' plans. You believe that the annual cash flows will be equal for each of the 10 years for which you are preparing your capital investment analysis. Your conclusions are presented in the following table. Proposal Estimated Average Annual Income (after depreciation) Estimated Average Annual Cash Flow Alpha $291,014 $351,145 Beta 272,019 475,608 Gamma 521,931 592,819 Method Comparison Compare methods of capital investment analysis in the following table to begin your evaluation of the three capital investment proposals Alpha, Beta, and Gamma. You decide to compare four methods: the average rate of return, cash payback period, net present value, and internal rate of return methods. Average Rate of Return Method Cash Payback Method Net Present Value Method Internal Rate of Return Method Considers the time value of money Does not consider the time value of money Easy to compute Not as easy to compute Directly considers expected cash flows Directly considers timing of expected cash flows Assumes cash flows can be reinvested at minimum desired rate of return Can be used to rank proposals even if project lives are not the same Question Content Area Average Rate of Return You begin by trying to eliminate any proposals that are not yielding the company’s minimum required rate of return of 20%. Complete the following table, and decide whether Alpha, Beta, and/or Gamma should be eliminated because the average rate of return of their project is less than the company's minimum required rate of return. Complete the following table. Enter the average rates of return as percentages rounded to two decimal places. Proposal Estimated Average Annual Income Average Investment Average Rate of Return Accept or Reject Alpha Beta Gamma Question Content Area Cash Payback Method You’ve decided to confirm your results from the average rate of return by using the cash payback method. Using the following table, compute the cash payback period of each investment. If required, round the number of years in the cash payback period to a whole number. Proposal Initial Cost Annual Net Cash Inflow Cash Payback Period in Years Alpha Beta Gamma
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HomeGrown Company
HomeGrown Company is a chain of grocery stores that are similar to indoor farmer's markets, providing fresh, local produce, meats, and dairy products to consumers in urban areas. HomeGrown is considering opening several stores in a new city, and has proposals from three contractors (Alpha, Beta, and Gamma companies) who would like to provide buildings for the new stores.
The amount of expected revenue from the stores will depend on the design of the contractor. For example, if HomeGrown decides on a more open floor plan, with less shelf space for products, revenue would be lower overall. However, if HomeGrown decides on a very crowded floor plan, it may lose customers who appreciate a more open feel.
As the project manager for HomeGrown, you are responsible for deciding which if any of the proposals to accept. HomeGrown's minimum acceptable rate of return is 20%. You receive the following data from the three contractors:
| Proposal | Type of Floor Plan | Initial Cost if Selected |
Residual Value |
| Alpha | Very open, like an indoor farmer’s market | $1,472,000 | $0.00 |
| Beta | Standard grocery shelving and layout, minimal aisle space | 5,678,900 | 0.00 |
| Gamma | Mix of open areas and shelving areas | 2,125,560 | 0.00 |
You have computed estimates of annual
Proposal |
Estimated Average Annual Income (after depreciation) |
Estimated Average Annual Cash Flow |
| Alpha | $291,014 | $351,145 |
| Beta | 272,019 | 475,608 |
| Gamma | 521,931 | 592,819 |
Method Comparison
Compare methods of capital investment analysis in the following table to begin your evaluation of the three capital investment proposals Alpha, Beta, and Gamma. You decide to compare four methods: the average rate of return, cash payback period,
| Average Rate of Return Method |
Cash Payback Method |
Net Present Value Method |
Internal Rate of Return Method |
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| Considers the time value of money |
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| Does not consider the time value of money |
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| Easy to compute |
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| Not as easy to compute |
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| Directly considers expected cash flows |
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| Directly considers timing of expected cash flows |
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| Assumes cash flows can be reinvested at minimum desired rate of return |
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| Can be used to rank proposals even if project lives are not the same |
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Question Content Area
Average Rate of Return
You begin by trying to eliminate any proposals that are not yielding the company’s minimum required rate of return of 20%. Complete the following table, and decide whether Alpha, Beta, and/or Gamma should be eliminated because the average rate of return of their project is less than the company's minimum required rate of return.
Complete the following table. Enter the average
Proposal |
Estimated Average Annual Income |
Average Investment |
Average Rate of Return |
Accept or Reject |
| Alpha |
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| Beta |
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| Gamma |
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Question Content Area
Cash Payback Method
You’ve decided to confirm your results from the average rate of return by using the cash payback method.
Using the following table, compute the cash payback period of each investment. If required, round the number of years in the cash payback period to a whole number.
Proposal |
Initial Cost |
Annual Net Cash Inflow |
Cash Payback Period in Years |
| Alpha | |||
| Beta | |||
| Gamma |
Question Content Area
Net Present Value
Compute the net present value of each proposal. You may need the following partial table of factors for present value of an annuity of $1. Round the present value of annual net cash flows to the nearest dollar. If your answer is zero enter "0". For the net present value, if required, use the minus sign (-) to indicate a negative amount.
| Present Value of an Annuity of $1 at Compound Interest (Partial Table) |
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| Year | 10% | 20% |
| 1 | 0.909 | 0.833 |
| 5 | 3.791 | 2.991 |
| 10 | 6.145 | 4.192 |
| Alpha | Beta | Gamma | |
| Annual net cash flow | |||
| Present value factor | |||
| Present value of annual net cash flows | |||
| Amount to be invested | |||
| Net present value |
Question Content Area
Final Questions
After reviewing all your data, answer the following questions (1)-(3).
1. What can you say about each proposal?
Proposal |
Internal Rate of Return |
| Alpha |
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| Beta |
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| Gamma |
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2. What can you say about these proposals?
a. HomeGrown would be breaking even (i.e., profit = 0) if Alpha’s proposal is chosen.
b. Only Gamma’s proposal is yielding more than HomeGrown’s minimum desired rate of return.
c. Gamma’s proposal is the only proposal that would be acceptable to HomeGrown.
3. Which proposal is the best choice for HomeGrown given the data collected?
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