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How does a secondary index vary from a clustering index in terms of its most distinguishing characteristics?
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Solved in 3 steps
- What separates secondary indexes from clustering indexes?Explain the following demographic variables that are used in segmentation: Gender, income, generationCreate the mean score table of the four (4) OUTCOME questions for the segments. Does your primary target market show the most favorable result?
- b. Discuss the advantages and disadvantages of using demographics as a basis for segmentationUnder what circumstances are marketersmost likely to use geographic segmentation?Methods that can be used to segment - Geographic Segmentation - Demographic Segmentation - Psychographic Segmentation - Behavioral Segmentation