How does market competition drive companies to focus on continuous improvement and innovation?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter18: Management Of Technology And Innovation
Section18.1: Mti—its Importance Now And In The Future
Problem 2CC: How can firms create value through good management of technology and innovation?
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How does market competition drive companies to focus on continuous improvement and innovation?
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