How would you critique this following marketing strategy? "Amazon agreed to bought the upscale grocery chain Whole Foods for $13.4 billion, in a deal that will instantly transform the company that pioneered online shopping into a merchant with physical outposts in hundreds of neighborhoods across the country."(cited from New York Time) .
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- "Amazon.com is one of the largest retailers in the U.S. – even though it is almost entirely online. Many big brands and big retailers are feeling the heat from Amazon's competitive push into almost every product category. Store closures and bankruptcies in the retail industry have been at or near record highs in the last couple of years. As Amazon gets bigger and bigger, some fear it will gobble up market share and make it difficult for traditional retailers to compete." Imagine that the retail industry has hired you to provide analysis and strategic recommendations for surviving this aggressive competition from Amazon. What are Amazon's advantages over traditional, physical retailers that sell groceries, household goods, electronics, books, etc.? What advantages do these traditional, physical retailers have over Amazon? What are three to five detailed strategic suggestions YOU have for the traditional, physical retailers so they can stop the loss of market share and revenue caused…"Amazon.com is one of the largest retailers in the U.S. – even though it is almost entirely online. Many big brands and big retailers are feeling the heat from Amazon's competitive push into almost every product category. Store closures and bankruptcies in the retail industry have been at or near record highs in the last couple of years. As Amazon gets bigger and bigger, some fear it will gobble up market share and make it difficult for traditional retailers to compete." Imagine that the retail industry has hired you to provide analysis and strategic recommendations for surviving this aggressive competition from Amazon.Answer this content addressing the following questions: What are three to five detailed strategic suggestions you have for the traditional, physical retailers so they can stop the loss of market share and revenue caused by online retailers like Amazon? Thoroughly explain your suggestions and include references if you research or include any facts in your assignment.What impact is Walmart’s acquisition of nontraditional retailers likely to have on the shopping habits of Walmart’s customers? (2 impacts)
- When Apple, Inc. opened retail stores to sell its computers and iPods, this was an example ofPART 2: SHORT ANSWER QUESTIONS Question 1 Some marketers believe that online stores will replace traditional stores in the near future. Other marketers have opposite opinions, believing traditional stores will still maintain the same position. In what ways and to what extent do you think that non-store retailing poses a threat to conventional retailers? Use examples to support your discussion. Answer the question in 300 words and use at least 2 references to support your answer. Question 2 20 years ago, Al Ries and Laura Ries indicated that it has long been a trade secret advertising doesn't really sell - and that PR has more intrinsic credibility. In 2002, they introduced the Book called “The Fall of…Against online retailers, will Dollar General succeed or fail in the long term? Support your answer.
- Gone are the days of tedious, paper-laden, and labor-intensive procurement duties. E-procurement is changing the way buyers and sellers do business, specifically via mobile procurement that offers cloud-based platforms that reduce the search, order, and approval cycle. Most large companies have adopted some form of e-procurement. A recent study found that almost 70 percent of companies utilize some form of e-procurement, mobile procurement, or supply chain management applications. A leading industry platform, Coupa, provides a suite of cloud-based applications for finance, including accounts payable, sourcing, procurement, and expense management that allows customers full functionality from their mobile devices. Employees now enjoy the flexibility and time savings of viewing, approving, or denying requisitions, purchase orders, and invoices. One of Coupa’s large retail clients claimed a reduction from 10 days to 5 hours in their requisition-approval-process cycle by implementing…Which level of market segmentation Ethiopian hotels used? Justify your view with examples.“Marketing may be defined as the delivery of a standard of living. The size of marketing task continually becomes greater as standard of living rises.” Elucidate this statement.
- How does using WhatsApp to make a VoIP call while traveling overseas affect the TelCo? Can CRM systems aid in online shopping?(T-moblie marketing), From a marketing standpoint: Does T-mobile have any Third-party or in-house marketplace? What are T-Mobile's Main challenges of selling via a third-party marketplace? What are T-Mobile's Benefits of selling via a third-party marketplace?Questions: Marketing is marketing whether it concerns the consumer market or industrial market. Do you agree or disagree with this statement? Why? The term industrial marketing, business marketing, and business to business are often used to describe marketing in the industrial market. Which of these three terms do you believe best describes marketing to organizational customers? Explain your reasoning.