identify a better strategy than joint venture or strategic alliance which could have saved it from the current divestiture. Support your answer with relevant strategy generation tool.
On September 22, 2022 HappyFresh, an Indonesian based online grocery store officially bade farewell to Malaysia. The company ceased its operation in Malaysia and Thailand but maintains its business in Indonesia. Questions below are related to HappyFresh and its withdrawal from Malaysia and Thailand:
HappyFresh has collaborated with many businesses during its seven years of operation in Malaysia but it seems that alliance was not enough to keep the company afloat. Based on your internal and external analysis of the business in Question 1, identify a better strategy than joint venture or strategic alliance which could have saved it from the current divestiture. Support your answer with relevant strategy generation tool.
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