Identify and explain the criticisms of using return on investment (ROI) as the onlyperformance measure.

Principles of Accounting Volume 2
19th Edition
ISBN:9781947172609
Author:OpenStax
Publisher:OpenStax
Chapter12: Balanced Scorecard And Other Performance Measures
Section: Chapter Questions
Problem 8EB: Though a high ROI is desired, what are some reasons that might lead to a low or decreased ROI?
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Identify and explain the criticisms of using return on investment (ROI) as the only
performance measure.

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