Identify three methods that firms use to set their prices.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.4: Pricing Tactics
Problem 1LO
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 Identify three methods that firms use to set their prices.
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