If you were a florist, what positioning strategy would you use? Why? Discuss the trade- off associated with it.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
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Answer the following: 1. If you were a florist, what positioning strategy would you use? Why? Discuss the trade- off associated with it. 2. What is meant by the term “other customers” and why is their influence so much greater for services compared to goods? 3. Why do consumers of service perceive higher levels of risk associated with their purchase compared to goods purchase. 4. What are the marketing challenges that arose as a result of the intangibility of services? Discuss in detail.
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