In 2003, Elissa signed a promotional deal with Pepsi, becoming the Middle East's brand ambassador title she held for four years. Subsequently, she shot two advertisements with American pop star Christina Aguilera for Pepsi for the World Football Cup. This is an example of which spokesperson: * O Expert O Dead person endorsement CEO snoke nerson

In 2003, Elissa signed a promotional deal with Pepsi, becoming the Middle East's brand ambassador title she held for four years. Subsequently, she shot two advertisements with American pop star Christina Aguilera for Pepsi for the World Football Cup. This is an example of which spokesperson: * O Expert O Dead person endorsement CEO snoke nerson

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter18: Personal Selling And Sales Promotion

Section18.2: Mistine’s Mystique: Great Promotional Strategies

Problem 2C

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