In this scenario, you play the role of marketing controller and are tasked with creating a customer-performance scorecard for the toy division. What are three metrics you may potentially use?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
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In this scenario, you play the role of marketing controller and are tasked with creating a customer-performance scorecard for the toy division. What are three metrics you may potentially use?

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9780357033791
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